Customer Experience: The One Way To Compete With Big Retail Excerpt of an article written by Birthing of Giants Enterpreuenr in Residence, Norm Brodsky My wife and I met up with a friend and master salesperson, “Linda.” Linda runs a hat shop in Manhattan...
The One Trait Every Leader Needs To Have An excerpt from Norm Brodsky’s column… Mistakes are part of being human, but when an entrepreneur makes a mistake, it can be at the cost of jobs, opportunities, millions of dollars, or even the survival of the...
Why You Need To Prepare For Abrupt Market Changes Even When Business Is Booming An excerpt from Norm Brodsky’s column… In my article I used the drop in oil prices to illustrate the need to have a plan. In mid 2014 the price of oil plummeted from $100 per...
How To Amplify Your Sales: Focus On Value In a recent column Vanessa Nornberg – owner of Metal Mafia and a member of our Board of Experts – tackled a common sales training problem that many businesses have, especially with new, unseasoned salespeople. It...
Shortcuts vs Best Practices: Building Your Company With Unshakable Foundations Business mentor and Inc Magazine contributor Norm Brodsky spends a lot of time encouraging the next generation of entrepreneurs, so when he shares the question that he gets asked the most,...
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