Customer Experience: The One Way To Compete With Big Retail Excerpt of an article written by Birthing of Giants Enterpreuenr in Residence, Norm Brodsky My wife and I met up with a friend and master salesperson, “Linda.” Linda runs a hat shop in Manhattan...
The One Trait Every Leader Needs To Have An excerpt from Norm Brodsky’s column… Mistakes are part of being human, but when an entrepreneur makes a mistake, it can be at the cost of jobs, opportunities, millions of dollars, or even the survival of the...
Why You Need To Prepare For Abrupt Market Changes Even When Business Is Booming An excerpt from Norm Brodsky’s column… In my article I used the drop in oil prices to illustrate the need to have a plan. In mid 2014 the price of oil plummeted from $100 per...
Searching For Growth Opportunities? Look Under Your Shoe We all love shiny things, but in business, it can sometimes be hard to tell what truly holds value for your company and what doesn’t. A couple of years ago, I encountered just this problem with an...
Evolving Entrepreneurship: How Nick Sotos Continually Improves His Leadership Game Nick Sotos calls himself an eternal optimist, and that mindset seems to be paying off. As President of iD Additives, Inc, a supplier of foaming agents and other products for the...
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